摘要
主要讨论了企业在面对竞争对手或处于行业危机时,如何防止危机蔓延到自身品牌,并从消费者的核心需求、利益点出发,借助危机发展自身品牌。
The author mainly talks about what the company without crisis should do to prevent itself from crisis and get more market share by the crisis from the need of consumers.
出处
《现代工业经济和信息化》
2012年第16期89-90,97,共3页
Modern Industrial Economy and Informationization
关键词
品牌传染危机
危机管理
第三方企业
Brand infected crisis
Crisis management
Third enterprise
