基于年轻人对时尚审美情趣下的服饰店面多元化陈列研究

Based on the Young People under the Aesthetic Appeal of Fashionable Dress Store Diversity Research on Display

陈列设计的概念作为最具潜力的营销策略,让其注入更新鲜的血液来满足年轻消费者的心理需求,成为当今服装消费市场对提升商品附加值的研究重点。本项研究调查对象覆盖武汉、上海、青岛、天津、北京、南宁、珠海等十多个省份。一百多份调查结果体现年轻人追求多重情感因素相融合的服装消费心理。据此,将深入分析年轻人对各层面陈列因素的认可程度,根据其对审美、文化、视觉、时尚、生活等品位的追求,得出多元化创意陈列设计构想,旨在给予顾客在购物的同时更多浪漫、文艺、个性化等感官、精神体验,增强消费前沿预见性。

The concept of the display design as the most potential of the marketing strategy, make its infuse more fresh blood to meet young psychological demands of the consumers, improve the added value of the goods, become the focus. Subjects covered Wuhan, Shanghai, Qingdao, Tianjin, Beijing, Nanning, Zhuhai to more than ten provinces. More than one hundred copies of the results of the survey reflects youth pursuit combining muhiple emotional factors of clothing consumption psychology. Accord- ing to analysis of papers will be young people of different levels of display factors approval degree, ac- cording to its of aesthetic, culture, visual, fashion, life and the pursuit of grade diversified originality that display design idea, which aims to enhance consumer frontier foresight.