民办本科高校科研工作的营销价值探讨——以山东省为例

On the marketing value of research work of private undergraduate colleges——A case of Shandong province

民办本科高校作为高层次人才培养的重要阵地,科研工作的地位和价值日益凸显。文章以山东省民办本科高校科研工作为案例,探讨科研工作在民办本科高校可持续发展中的地位,发掘民办本科高校科研工作的营销价值,对促进民办本科高校的健康持续发展具有积极的理论价值和实践意义。

As a high - level talents training front, the status and value of research work in private undergraduate col- leges has become increasingly prominent. Taking the research work of Shandong private undergraduate college as a case, this paper explored the role of research work in the sustainable development of private undergraduate colleges, and taped the marketing value of the research work, so as to have a positive theoretical and practical significance for promoting the healthy and sustainable development of private undergraduate colleges.