消费者生鲜农产品购买行为研究——基于在盐城市的问卷调查

Research on Yancheng Consumers,Purchase Behavior of Fresh Agricultural Products

对盐城市蔬菜、水果和鱼肉禽3类生鲜农产品的消费者购买地的选择及影响因素进行调查,通过数学统计和logit分析,得出个体特征和购物地特征对消费者选择行为的影响各有不同,并为盐城市生鲜农产品的发展提出相关建议。

According to an investigation on the consumers’ choice and influencing factors of fresh agricultural vegetables,fruits,fish and poultry meat,as well as a mathematical statistics and logit analysis,the paper concludes that the individual characteristics and consumption place had quite different influence on consumer behaviors.And finally relevant comments were proposed for the development of Yancheng fresh agricultural products.