消费社会语境下的网络文学新视点

New Perspectives into Network Literature in the Context of Mass Consumption Society

网络文学成为文学新宠,是消费社会特有的文学现象。随着电子媒介的兴起和消费社会的转型,网络文学也据此作出了自适性改变:一方面它因无法疏离"图像转向"的时代而不得不与图像频频联姻,另一方面它又因无法避免消费社会带来的挑战而不得不与"符号消费"彼此依附。面对这样一种挑战,对网络文学的"文学性"成分加以考察,对此双重语境加以审视,能够管窥网络文学的新视点。

Network literature, as a new favorite form of literature, is a peculiar literary phenomenon in the mass consumption society. With the prosperity of electronic media and the transformation of the mass consumption society, network literature has always been in a position of constantly adapting itself. On the one hand, the fact that net-work literature cannot distance itself from the era of ＂pictorial turn＂ compels it to combine with pictures more often than not; and on the other hand, network literature also has to be mutually dependent on ＂symbol consumption＂ due to its inability to escape the challenges brought by the mass consumption society. In view of these challenges, this paper tries to investigate the literary elements of network literature in dual contexts so as to gain an insight into the new developments of network literature.