漳州休闲农业旅游发展研究

Leisure Agricultural Tourism Development Research of Zhangzhou

休闲农业旅游是以依托农业资源和人文旅游资源为基础,以市民休闲、度假、体验、求知为目的的一种新兴旅游方式。台湾休闲农业发展的成功经验为漳州休闲农业发展提供了借鉴。漳州发展休闲农业应该从政府引导、差异化发展、区域品牌营销、打造良好产业环境、扩大对台旅游合作、鼓励社会积极参与等方面入手。

Leisure of agriculture tourism is relying on agricultural resources and cultural tourism resources. It is a new travel way for recreation, holiday, experience, knowledge. Giving suggestion from the government guidance, joint marketing, industry environment, the Taiwan cooperation, put forward the social participation for the leisure of agricultural tourism of Zhangzhou.