企业文化管理:现代企业的追求和标志

Cultural Management of Corporation:the Pursuit and Symbol of the Modern Corporation

在世界经济文化一体化发展的宏观背景下 ,经济活动中文化因素的作用日渐突显 ,企业作为社会大家庭中的一个微观经济组织 ,它的发展既要靠经济力 ,更要靠文化力 ,企业文化作为一种文化精神它的魅力日益显现出来 ,建设优秀的企业文化、实施文化管理 ,已成为现代企业的追求和标志。

The role of cultural elements in economic activifies are gettihg more and more important under the circumstance of the integration of economy and culture.Corporation,as on economic organization in the sociedy,its development needs the economic forces as well as cultural forces.The role of corporation culture is coming important.The pursuit and symbol of modern corpoation is to built excellent corporation culture,and to bring into effect of manage of culture.