新媒体时代下微博的公共领域现状初探——以新浪微博为例

The Public Domain Status of Micro-blog under the New Media Era——Taken Sina micro-blog as an Example

随着新媒体时代的来临,公共领域有了较大的发展。本文以新浪微博为主要分析对象,指出微博虽然具有其独特的优势,但其商业化背景的运营方式与微博使用者的分层差异,造成目前微博中出现话语霸权、公共性减弱、理性缺失等现象,因此,微博虽有成为公共领域的可能,但就目前的发展状况而言,还远不能称之为真正的公共领域。

With the development of the new media era, the public areas has developed quickly. This paper, taken the Sina micro - blog as the main analysis object, points out that the micro - blog has its unique advantages, but the hierarchical differences of its commercial background operation mode and micro - blog users results in the phenomenon of the hegemony of public discourse, the abate of public and lack of rationality appeared in the current micro - biog. Therefore, the micro - blog has the possibility to become the public sphere, but still cannot be called the true public sphere according to current development situation.