基于超网络的社会舆论形成及应用研究

Formation and Application of Public Opinion Based on Supernetwork Analysis

网络舆论已成为事关国家安全的重要因素,在社会管理中的作用越来越不容忽视。目前研究存在着机理认知和引导脱节的状况,且机理层面多集中于舆论在各类复杂网络上的物理表现,和实际事件联系不紧密;引导多以定性描述的方式,缺少可量化和评估的依据。将超网络建模方法与政策仿真技术相结合,定性会商与定量模拟相结合地研究网络舆论引导策略及建议,是一种从系统工程角度对网络舆论这一社会复杂问题进行探索的新模式。本文是系列研究的第一篇,通过建立集社交、心理、环境和观点等多维子网来描述社会舆论的超网络模型,并设计逻辑自洽的多层网络交互机制,为网络舆论的演化和干预等研究奠定理论基础。

Public opinion has become an important factor concerning national security, playing an increasingly indispensible role in social management. Separation of mechanism research and guidance study is a widespread existence at present, and physical performance of online public opinion on various types of complex networks is more focused on the mechanism level, without much close connections to actual events. Qualitative descriptions predominate in guidance study, lacking the basis of quantifiable assessment. Supernetwork modeling method, combined with policy simulation technologies used in both qualita- tive consultation and quantitative simulation to study the guidance strategies and recommendations for online public opinion, is a new model from a systematic engineering perspective to explore this complex social problem. As the first one of the series studies, this article is designed to describe the online public opinion through the establishment of a supernetwork model with multidimensional subnets, which are social, psychological, environmental and viewpoint subnet. This article can also lay the theoretical foundation for the research of formation and intervention of online public opinion by the designed interaction mech- anism of self-consistent logical multilayer network.