消费信贷的营销思考

MARKETING THINKING OF CONSUMPTION CREDIT

消费信贷作为扩大内需的一个重要方面 ,受到各方关注 ,但也存在一定问题。从居民消费观念、消费信贷产品目标市场的选择、消费信贷产品本身以及促销方面存在问题分析入手 ,提出解决问题的主要策略是加强宣传、正确选择目标市场、开发新的消费信贷产品。

The consumption credit is one important aspect in expanding domestic demand,attracting concerns from different aspects.But there still exist some problems.In view of the consumption concept of residents,the selection of the target market of consumption credit products,the analysis of consumption credit products themselves and the problems existing in promoting marketing,the major tactics for solving the problems are suggested,i.e.strengthening propaganda,correctly selecting target markets,developing new consumption credit products,lowering their prices and expanding markets in joint actions.