基于虚拟情感体验的怀旧消费行为的理论探讨

A Theoretical Discussion on Nostalgic Consumption Behavior Based on Virtual Emotion Experience

人类具有情感需求,而情感需求大多来源于以往的生活体验以及心理氛围在社会大众中的扩散和蔓延。情感需求所支撑的消费者行为被归结为怀旧消费的范围,并以获得快乐满足和精神享受为目的。怀旧消费作为新的研究领域在基础理论、测量方法及实证研究等方面具有积极的进展。

Human beings demand emotional feelings which stem mainly from life experience in the past and the proliferation and spread of psychological atmosphere among the public. Consumer behavior supported by the emotional needs, which is aimed at obtaining happiness satisfaction and spiritual enjoyment, lies with- in the scope of nostalgic consumption. Being a new research area, nostalgic consumption has made positive advancement in such aspects as fundamental theory, measurement and empirical study.