谁来引导器乐文化消费

Who Guides Instrumental-Cultural Consuming

本文分析如何促使民众形成正确的乐器消费观,从国家、地方(区域)政府、企业、琴行、消费者等不同的角度,解读中国的器乐文化消费趋势和市场发展面临的瓶颈,提出有效的应对策略,对乐器产业文化发展和跨界营销具有一定的指导意义。

The article is enfered around how to promote the populance to form a correct instrumental consuming point of view. From various angles of country, local governments, enterprises, instrument industry and consumers the tendency of our instrumental-cultural consuming and some difficulties up against market development was explained and some effective tacticses were put fbrward with a certain guiding effects on the culture industry development and cross-border marketing.