科学传播中新媒体艺术的文化诉求

The Cultural Request of New Media Art in Science Communication

现代科学传播并不是一种单纯知识性的传播活动,而是一个通过传播主体对科学内容传播的解读与延伸,复合思想理念、艺术价值、娱乐效果等文化属性的传播过程。随着新媒体技术的不断进步与展示方式的不断变革,能够带来"沉浸式"体验的新媒体艺术越来越广泛的运用于科学传播之中。作为科学传播展示手段之一的新媒体艺术,只是科学传播的一种媒介,其创作与设计需以科学启蒙和科学内容传播为最终目的,以尊重科学传播主体、受众两个群体和他们的创造精神为基本要求,注重文化内涵的传递以及"人"的思考与价值。

Science communication is a communication process which not only a pure activity of knowledge dissemination but also a complex with some cultural attribute include concept, artistic value and entertainment. With the progress of new media technology and the update of exhibi- tion method, new media art which can bring about ＂immersive＂ experience is widely used in science communication. As a science exhibition way, new media art in science communication has the different characteristics with science traditional exhibition and the new media art works. The new media art is a medium of science communication, its design and creation should be with the ultimate goal of science education. The use of new media art should respect both the subject and audience of the science communication and their creative spirit, should focus on the trans- mission of cultural significance and the value of ＂human＂ thinking, not just the use of materials.