高职商务英语专业建设探讨

ESP Needs Analysis Perspective of Curriculum Design for Business English

国际间贸易的频繁交往使得商务英语备受重视,商务英语专业成为热门专业。调查结果表明,高职商务英语专业在其建设过程中存在着专业定位不明确、课程设置不合理、师资建设薄弱等问题。笔者拟以ESP需求分析为理论依托,结合高职教育特色和商务英语特点,从人才培养目标、课程设置、教学团队建设等方面入手提出高职商务英语专业建设策略,以期为高职商务英语专业建设抛砖引玉。

Business English is paid much attention and becomes a hot profession with the frequent exchanges of international trade. The survey result shows in the process of building Business English in higher vocational colleges, there are some problems： unclear professional orientation, unreasonable curriculum and weak teachers＇ construction etc. I intends to propose a professional building strategy on Business English major from professional orientation, curriculum and teaching team building relying on ESP Need Analysis theory, the higher vocational education theory and Business English characteristics.