山东省农村消费现状调查与对策

Investigation on Rural Consumption Status in Shandong Province and Countermeasures

以山东威海、枣庄、潍坊、济南4市具有代表性的389户农村居民为研究对象,调查了农村居民的消费现状,分析了居民收入与消费的规律性,并提出了扩大农村居民消费的对策。结果表明:收入是消费的前提,农村消费在饮食─住房、穿衣─饮食方面呈盘旋状上升趋势,解决策略倾向于城乡等值策略和"低物质,高福利"的非物质策略。

Taking 389 representative rural residents in Weihai, Zaozhuang, Weifang and Ji＇ nan cities of Shandong province as test objects, the author investigated the consumption status of rural residents, analyzed their income and consumption rules, and put forward the countermeasures for expanding rural residents＇ consumption. The results indicated that the income was the premise of con- sumption, and diet - housing and dressing - diet showed a whirlabout rising trend. The solvents tended to the implementation of urban and rural equivalence test and the immaterial strategy of ＂low substance, high welfare＂.