中国驰名商标群落：分布特征与形成机理

Distribution Characteristic and Formation Mechanism of China Well-known Trademark Communities

本文分析了中国驰名商标区域及行业分布特征及形成机理,并在此基础上对中国省区经济规模与发展质量的相对关系进行了拓展性研究。结果表明:驰名商标区域与行业分布总体呈非均质性,并具"双重集聚"特征。竞争战略理论、组织学习理论、社会资本理论可较好地揭示该分布的内在机理。拓展性研究发现,区域"规模"与"质量"总体不协调,东部质量略优于规模,中西部规模领先于质量,为典型粗放型经济。

The paper analyses the distribution characteristics of China well-known trademarks from the regional and industrial dimensions to further explore its formation mechanism and relative relationship between regional economic scale and development quality. The result shows that the regional and industrial distribution of the well-known trademarks pres- ent overall heterogeneity with＂ double agglomeration＂ characteristic. The internal mechanism of this distribution characte- ristie can be explained by the Competitive Strategy Theory, the Organizational Learning Theory and the Social Capital Theo- ry. Expanding study finds that regional economic scale and development quality turn uncoordinated on the whole that the development quality in the eastern region is slightly superior to the economic scale, while the scale is higher than quality in center and western regions which performs a typical extensive economy