当代大学生捐助意愿调查——以苏州大学为例

Survey on Donating Desire of Contemporary Undergraduates:Take Soochow University for Example

"郭美美事件"使中国慈善组织的公信力受到严重质疑,人们捐助意愿普遍下降。大学生作为一个特殊的群体对这一事件有其自身的认识。调查显示,大学生对于慈善捐赠活动有一定的兴趣与参与度,但也存在一些问题,例如捐赠信息来源单一、捐赠主动性不够强等。其中的原因主要是大学生和慈善组织两方面因素,因此改善大学生对于捐助活动的认知更需要从其自身与慈善组织两方面推进,提高大学生慈善捐赠意识的同时需要完善慈善组织捐赠结果反馈机制等。

The credibility of Chinese charities have been widely questioned due to the ＂Guo Meimei incident＂, with a decrease of individuals＇ desire to donate. As a special group, undergraduates have their own perception. Researches reveal that undergraduates show both interest and participation in charity event. However, several problems also need concern, such as single information source and passive behavior of donating. Two factors undergraduates themselves as well as charities contribute to such phenomenon. Therefore, measures based on undergraduates and charities are required to increase consciousness, with improvement in feedback mechanism.