我国发展农产品电子商务的若干思考——基于一组多案例的研究

Study on Agricultural E-commerce in China——A Research Based on Cases

农产品电子商务作为一种新型的农产品流通方式,近年来在我国快速发展,在减少农产品流通环节、降低农产品流通成本等方面起到了十分积极的作用。然而,由于农产品电子商务涉及农业生产、加工、物流、营销及网站建设等多个方面,导致其经营难度较大,政府扶持与监管困难。为更好地推动我国农产品电子商务发展,从政府的角度看,一要肯定农产品电子商务发展的前景;二要根据各地实际情况,有选择地扶持农产品电子商务企业的发展;三要注意扶持的方式和扶持的关键点;四要为农产品电子商务的实施制定规范和标准;五要加强企业自身对优势农产品质量的管理,促进优质优价环境的形成。

As a new pattern of agricultural products circulation, agricultural E-commerce is developing fast in China. It plays a positive role in reducing the links in agricultural products circulation and the cost of circulation. Because agricultural E- commerce contains such aspects as agricultural production, processing, logistics, marketing, the construction of website and so on, the operation of agricultural E-commerce is very difficult and it is also very difficult for the government to give support and exercise supervision. To better promote the development of agricultural E-commerce in China, the government should, first, confirm the prospect of agricultural E-commerce development; second, it should selectively give support to the development of agricultural E-commerce in line with the practical situation; third, it should pay attention to the way and focus of support; fourth, it should formulate related codes and standards; and fifth, it should strengthen management of the enterprises on product quality to form an environment of high quality and reasonable price.