面向企业管理创新的竞争情报运行机制实证研究

Competitive Intelligence Operation Mechanism for Enterprise Management Innovation as Viewed from a Positivist Perspective

文章根据现有研究提出的面向企业管理创新的五个竞争情报运行机制进行实证研究。首先根据这五个竞争情报运行机制进行了相应的变量设计,通过发放网络问卷和直接向样本企业发放问卷两种方式进行数据搜集,然后运用SPSS软件对回收的数据进行了描述性统计分析,最后建立了面向企业管理创新的五个竞争情报运行机制的模型。

This paper conducts empirical study on the basis of five operational mechanisms of competitive intelligence for enterprise management innovation. First, the authors design corresponding variables according to the five mechanisms, collect data from releasing internet questionnaire and sending questionnaire directly to selected enterprise, then do descriptive statistics analysis of these data by SPSS, finally establish models of five competitive intelligence operation mechanisms for enterprise management innovation.