镇江养生旅游产品设计与开发

Research on Product Development of Health Tourism

养生旅游是一种以养生为主要目的的旅游活动。养生旅游的兴起迎合了人们回归自然、放松心情的需求,市场潜力巨大。文章分析了镇江养生旅游开发的可行性和开发原则,提出了以醋文化养生游、乡村体验养生游、园林保健养生游、中医药养生游和宗教文化养生游的产品开发策略。

The main purpose of health tourism is health preservation; the health tourism is based on natural ecological environment and health leisure activities. With the development of urbanization and aging population, nowadays people had a very demand for leisure and health products, so the market potential of health tourism is tremendous, and with a bright prospect. In this paper, the author analyzed the feasibility of the tourism development of Zhenjiang health tourism and the principles of the exploitation of tourism resources. Basically, a well-considered production developing tactics has been presented in the article, which is involved with health preservation tour based on vinegar culture, countryside health preservation tour, and the tour concerned with traditional Chinese medicine and reliaious-eultural.