川菜企业连锁扩张经营状况研究

Study on Chain Expansion of Sichuan Cuisine Enterprises

近几年来,川菜有了长足发展,大批川菜企业走出巴山蜀水,开始向全国各地连锁扩张。在这些川菜企业的带动下,川菜的菜点种类、烹调技术、服务水平和管理机制都有了大幅提升,在全国的竞争力大大增强。但是,这些企业在扩张连锁过程中,也面临着很多困难和问题,如受到当地企业的打压、经营成本高、文化冲突激烈等,需要尽快加以解决和克服。

Sichuan cuisine has made substantial progress in recent years. A large number of Sichuan cuisine en- terprises walked out of＂ Ba mountains and Shu water＂ and began to expand across the country. With the promo- tion of these Sichuan cuisine enterprises,the dish types, cooking skills, service level and administrative mecha- nism have been significantly improved, which greatly strengthens their competitiveness on a national scale. Yet there are many difficulties and problems that need to be solved in the process of expansion for these enterpri- ses, such as the pressure from local enterprises, the increasing operating cost, and the intense cultural conflicts.