徽商江春社会网络的构建及其影响

On the Construction and Influence of JIANG Chun's Social Network

清代扬州社会经济十分发达,素有交游传统,为江春社会网络构建提供了坚实的物质基础和文化氛围。此外,江春自身较高的文化素质和结交名流权贵的公关手段,是其社会网络形成的现实条件和动力。江春通过广建园林别墅、举行诗文之会、邀人观戏等方式,不仅结识了一大批各界名流,而且通过其社会网络也促进了扬州文学、戏剧、园林建筑艺术等方面的发展,同时还丰富和繁荣了扬州的城市文化。

JIANG Chnn, a salt merchant, was fond of making friends and could be called a talent in such an aspect. Yang- zhou in the Qing Dynasty was characterized by well developed economy and the tradition of making friends, which provided JIANG Chun with solid material basis and cultural atmosphere. Besides, his great cuhural quality and couanunication skiU of making friends with celebrities were the condition and driving force of his social network. By building gardens and villas, holding poem parties and inviting others to enjoy plays, JIANG Chun not only knew many celebrities in different fields but also promoted the de- velopment of literature, drama and the art of garden building through his social network. The city culture of Yangzhou was also en- riched and made prosperous.