从“符号消费”视域探析传统图案的创新设计

A Study on Innovative Design of Chinese Traditional Pattern from the Perspective of Symbolic Consumption

消费文化背景下,将中国传统图案的符号象征意义引入"符号消费"的视域中,成为创造文化体验的一种设计资源。传统图案元素以"文化符号"出场,使设计师得以围绕图案的象征意义这一本体,以现代设计的理念重新建构传统图案的形式语言,创造一个基于现代生活方式的视觉景观,使消费者在"符号消费"中获得文化体验。

The paper introduces symbolic meaning of traditional Chinese pattern into consumption culture and turns it into a design resource. The traditional Chinese pattern appears as a cultural symbol and enables modern designers to reconstruct the language for the traditional pattern. Consumers can obtain a cultural experience through ＂symbolic consumption＂ which is based on a modern living environment.