台湾当代文评杂志的传播及启示

Being Published by Colleges,Being Self-sufficient with a Minority of Readers and Being Intended for a Majority of Readers as Well——the Spread and the Inspiration of Modern Journals of Literary Review in Taiwan

台湾文评媒体是小众读物,主要在学院生产,在办刊规划、编辑立场、写作销售、阅读反馈环节,构成相对成熟的交互流程与机制,也受编者、作者、读者和出版商、官方意识形态、文学集团、分销策略以及政、经场域挤压。以《文讯》为代表的文评传媒积极探索传播社会化、大众化、品牌化、形象化、人文化、专业化、世界化路径,建构象征资本、经济资本双赢的传播局面,值得镜鉴。

The media of modem literary review in Taiwan are appreciated by only a minority of readers. They are published by colleges. In terms of publication planning, editing stance, writing and marketing, and readers＇feedback, there have been relatively mature process and mechanism. However, they are suppressed by editors, contributors, readers, publishers, the government ideology, the literature circle, distribution strategies, political and economic fields. Represented by Wenxun, the mass media of literary review are actively explor- ing the socialization of spreading, the popularization, the branding, the visualization, the humanization, the specialization, and the worldization to construct a win-win situation of the symbolic capital and the financial capital, which is worth learning.