旅游景区品牌模型构建研究

A Research on Brand Model Construction in Tourism Attractions

本文在其他学者对品牌模型构建研究的基础上,结合旅游业地特点,提出了一种旅游景区品牌构建模型,这种模型具有较强的可操作性,对旅游景区构建品牌的工作有着较直接的指导意义。

On basis of other scholars＇ researches on brand model construction, this paper brings forwards a tourism attractions＇ brand model construction combining with characteristics of tourism industry, which has strong operability and the research has directive significance to tourism attraction brand construction practice.