基于跨文化交际能力培养的案例教学研究

On the case teaching in the intercultural communication competence cultivation

目前,借鉴管理学和MBA教学中的案例教学模式已成为商务英语专业核心课程跨文化商务交际发展的必然要求。文章在系统论述跨文化交际学和跨文化交际能力的基础之上,重点探讨了案例教学的流程,包括案例的选择、呈现、讨论、学生发言与教师总结等环节,并从案例编写与本土化、师生角色定位、时间把握等四方面提出了案例教学的保障条件。

At present, the borrowing of case teaching in Management and MBA courses has been a certain demand of the development of intercultural business communication in the core courses of Business English major. This paper, based on theoretical reviews of Intercultural Communication and intercultural communication competence, is targeted on the process of case teaching, including selection and presentation of cases, discussion and speech of students, and evaluation of the teacher. In accordance with the characteristics of the course and teaching practice, problems will be fully discussed and solutions will be raised accordingly.