绍兴“祝福”文化展示的真实性探讨

On the Authenticity of Cultural Display of Shaoxing's Zhufu

绍兴"祝福"作为非物质文化遗产在旅游景区得到展示,是当代遗产实践下"可参观性"的文化生产与消费。文章通过对比和考察旅游景区以及普通人家的绍兴民俗"祝福"仪式,从文化展示和遗产旅游的角度来探讨"祝福"的真实性问题。非物质文化遗产的展示需要把握本真性和商品化的均衡,同时区别对待"前台"和"后台",以使文化遗产的保护传承与旅游展示相得益彰。

Shaoxing’s Zhufu（a tradition of giving thanks to ancestors and God,and praying for the coming year） displayed as intangible cultural heritage at scenic spots is cultural production and consumption of visitability in contemporary heritage practice.By discussing the authenticity of Shaoxing’s Zhufu displayed at Luxun’s Former Residence compared with the actual practice of rituals by ordinary people in Shaoxing from the perspectives of cultural display and heritage tourism,this paper ultimately holds that the display of intangible cultural heritage relies much upon the balance between the authenticity and commercialization of heritage as well as the differentiation of front stage and backstage so that the preservation and inheritance of cultural heritage might be possible through cultural display of heritage tourism.