闽商行销网络构建与团队协作精神辨析

Marketing Network Construction and Teamwork Spirit of Fujian Traders

闽商秉承重商逐利的传统而习惯于背井离乡、行销天下,凭借宗亲乡族关系构建起发达的行销网络。有些人以为闽商喜欢靠个人拼搏而缺少团队协作的精神,其实,认真研究闽商的行销网络,便会发现闽商精神中蕴含着高效的团队协作精神。这种以宗亲乡族关系为基础的团队协作,更能克服一般团队协作在沟通、信任和协作上的困境,有自己的独特优势,当然,也存在一些固有的缺陷,需要在新的历史时期加以继承弘扬和创新发展。

Fujian traders,accustomed to leaving their hometown and trading around the world,has long constructed a developed marketing network through clan relationship,following the tradition of making maximum business profit.It follows that they are thought to live by personal struggle without any teamwork spirit.In fact,careful studies of the Fujian traders’ marketing network demonstrate that there contains an exceedingly efficient team spirit among Fujian businessmen.This teamwork based on clan relationship has both advantages and disadvantages over other forms of teams because it can help better overcome the dilemma in communication,trust and cooperation.Therefore,there is the matter of inheritance and innovation in the new historical period.