消费生态化趋向与大学生消费道德

Ecological Consumption Trends and College Students' Consumption Ethics

当前消费生态化呈现五大趋向:"合度"——适量消费,"合宜"——绿色消费,"合道"——文明消费,"合味"——多元消费,"合是"——本真消费。而大学生中所存在的盲目消费、超前消费、攀比消费等不当消费行为与这种趋向背道而驰,这对于大学生的人格健全、社会认同、信仰构建等产生了严重的危害。因而,大学应当以消费生态化的趋向来引领和指导大学生的消费,要宣传正确的消费观念、营造合理的消费文化,提高学生的消费能力,使之形成适应消费生态化的生活方式和消费道德习惯。

Today, there are five trends in ecological consumption, that is, to be moderate, green,proper, diverse and natural. However, there exist some improper consumption oenavlors m college students like unplanned consumption, excessive consumption and show-off consumption, which are not only non-ecological, but also harmful for the students personality soundness, social identity and belief development. Therefore, it is necessary to guide the students to ecological consumption trends. It is imperative to spread correct consumption philosophy, establish reasonable consumption culture and improve students＂ consumption affordability, hence to help students＂ develop life styles and consumption habits which are consistent with ecological consumption principles.