企业营销组织的风险模糊评价与预警管理

A Fuzzy Evaluation and Forewarning Management on the Risk of Enterprise Marketing Organization

在对企业营销组织的风险分析的基础上 ,运用预警管理基本理论 ,给出了预警指标体系 ;讨论了如何运用多级模糊综合评判方法 ,对企业营销组织的风险进行科学的综合评价 ,并给出了营销组织的风险报警的具体方法 .

This paper,on the basis of analyzing the risks of marketing organizations in enterprises,and with the basic theory of forewarning management,presents a forewarning index system.Discusses how to practise multi level,fuzzy and comprehensive judgement,makes scientific and all round evaluation on the risks of marketing organizations.Detailed methods of forewarning the risks are also given.