论电视民生新闻栏目存在的问题及对策

On the Existing Problems in Civic News Programs on TV and Countermeasures

电视民生新闻自2002年开播以来已经走过了10个年头,存在节目雷同化,新闻选题追求庸俗化、娱乐化,重报道轻评论,媒介越位严重等问题。针对此弊端,必须追求个性、差异化的定位策略,做好大民生与小民生的结合,重视新闻评论并提升媒体舆论监督力度。

AIt has been ten years since the airing of civic news programs on TV in 2002, a program that is dedicated to covering people livelihood. However, till now these programs have been plagued with many problems, such as the weary resemblance or repetition of program contents, the vulgarizing and entertaining tendency in topic selec- tion, the lopsided emphasis on reporting while neglecting critical comment, as well as the grave tendency of excee- ding their reporting authorities. To counter these problems, domestic civic news programs on TV are expected to do a good job in following individualized and differentiated positioning strategy, striking a balance between macro civic news reporting and micro civic news reporting, valuing news commentaries, as well as enhancing their function of public opinion supervision.