地方电视媒体优化传播模式的路径探索——以凉山电视台为例

Explore the Mode of Transmission Path from the Technical Innovation of the Local Television Media——Taking the Example of Liangshan Television

数字传播背景下电视传播受网络传播和手机传播"信息超市"裹挟,特别是智能手机的升级传播,微博自媒体的兴起,导致其传播效率、传播权威衰减。于是破解瓶颈的制度、运营、技术"三大创新"之说颇受关注。而电视媒体借势新媒体的媒介融合,则成为目前技术创新的最大特征。本文以凉山电视台实践为例,就从技术创新融合发展,创新传播手段,优化本土传播模式的有效路径进行了探索。

Affected by the internet and mobile phone communication, especially the upgrade transmission of the smart phone, the rise of micro blog, the spread efficiency and authority of television media becomes weak in the background of digital communication. Then crack the bottleneck of system, the operations and the technology becomes popular attention. An occasion of new media integration, television media become the biggest feature of the technological innovation. In this paper we take the Liangshan television station as an example, focus on the integrated development of technical innovation, the development of innovative way of communication, to optimize the effective path of the local mode of transmission.