从大众传播模式看新闻战线的“走转改”实践活动

On the Practicing of Turn to in National News Battlefrontf:rom the Mode of Mass Communication

2011年以来,全国新闻战线开展的"走转改"活动,深刻地影响并推动着中国新闻业的发展。"走转改"是中国新闻战线浪潮归真、正本清源的一场革命,对于继承光大新闻传统、保持正确方向、提升媒体公信力、树立新闻良好形象意义重大。大众传播中传送者和接收者之间的关系是受到潜在的受众所影响的,本文抓住大众传播的这一特质,从传播学中大众传播的四种基本模式对如何在新闻采编实践中全面理解、贯彻"走转改",进行了积极地探讨。

Go to grass-roots, turn style, change style （turn to） activity in the national news battlefront since 2011 have deeply influenced and promoted the Chinese journalism. There was generally agree that turn to is a revolution which reform from the bottom in the national news battlefront. It is of great significance to inherit the traditional Everbright news, keep in the correct direction, enhance public trust and establish significant media image. Mass communication in the relationship between the sender and the receiver is influenced by the potential audience, this article seize this quality of mass communication, the four basic modes of communication mass communication on how the practice of news gathering comprehensive understanding, actively explored.