国内邮轮旅游消费市场特征分析及发展对策

The countermeasures for development and characteristic analysis on consumption market of domestic cruise tourism

国内邮轮旅游始于本世纪初,经过10余年的发展邮轮旅游消费渐成规模,与国际市场相比,探讨了国内邮轮旅游消费市场在游客结构特征、消费结构、游客消费动机、产品选择等方面表现出的特征;并从多角度分析了形成邮轮旅游消费市场特征的原因,在此基础上,提出了产品本土化、宣传引导邮轮消费等发展国内邮轮旅游的对策.

Domestic cruise tourism rose in the beginning of this century and the market of cruise tourism consumption come into scale gradually after 10 years of development. This article analyzes the special structure of Consumption Market of Domestic Cruise Tourism firstly, and probes into the feature performed by the Market of Domestic Cruise Tourism on many aspects, including characteristics of the structure of tourists, the structure of consumption, tourists＇ motivation, and selection of products, compared with the international market. Besides, on the basis of analyzing from various perspectives the reasons for the formation of the characteristics of cruise consumption market, this article has put forward strategies such as product localization and guiding the cruise consumption for the development of domestic cruise tourism.