大型载重卡车仿生造型设计与品牌文化塑造实务研究

Research on Bionic Design and Brand Culture Shaping of the Large Trucks

介绍了仿生设计的概念与方法,以矿用载重汽车造型设计为例阐述了大型载重卡车仿生设计的方法.提示了大型栽重卡车仿生设计与企业品牌文化塑造的统一性以及通过仿生设计来塑造企业品牌文化的重要意义。

The article introduces the concept and methods of bionic design, elaborates biooic design method of heavy-duty mining trucks, taking design research projects of large heavy-duty trucks for example, and reveals the importance of the unity of bionic design and brand culture shaping of large heayy-duty, trucks and using bionic design to shape brand culture.