浅谈微博在大学形象建构与传播中的作用

A Tentative Analysis of "Tweet" in the University Image Construction and Its Role in Communication

随着众多高校微博的开通,微博在大学形象建构与传播方面起到越来越重要的作用。在诸如教学、思想政治教育、促进师生关系、高校危机公关等方面的应用,均可以利用好微博,对大学形象建构与传播起到重要的推动作用。

Along with the opening of ＂tweet＂ in many colleges and universities, ＂tweet＂ has played a very important role in the u- niversity image construction and communication. We can make good use of it in such things as teaching, ideological and political edu- cation, promoting the relations between teachers and students, college crisis PR and other aspects, which will play a promoting role for the university image construction and communication. ,