英国足球俱乐部收入结构发展研究——从“公共效益最大化”到“资本利润最大化”

Research on British Football Club Revenue Structure Development——from Public Benefit Maximization to Capital Profit Maximization

通过文献综述和数理统计法,对英国足球100多年来商业化进程中的收入结构变化进行了研究分析。结果显示,随着商业化程度加深,英国足球俱乐部经营的目的逐渐由"公共效益最大化"演变为"资本利润最大化";收入结构也随着商业化程度的加深而日趋复杂和多维化;由广播电视商、赞助商和球迷带来的收入并不能满足商业足球日益飞涨的支出。目前的状况需要对英国足球发展进行更多的宏观引导;极端的利润最大化经营目的应该有所调整;在全球化和经济衰退背景下,有必要重新对球迷与俱乐部的关系进行定位。

By means of literature review and mathematical statistics,this paper carried out the research on the variation of revenue structure over 100 years’ British football commercialized process.The result showed that the goal of football club has been more capital profit maximization than public benefit maximization,revenue structure also turned to be complex and multi-dimensional,and the big revenue contributed by radio and television business,sponsors and fans can hardly meet the soaring expense.It suggested that more macro-instructions were necessary,the extreme profit maximization should be adjusted and the relationship between fans and clubs should be reconsidered by club owners in the background of globalization and economic recession.