渐进式ERP实施战略的选择动机及影响机制:探索性案例研究

Selection Motivations and Influence Mechanisms of the Snowball ERP Implementation Strategy: An Exploratory Case Study

近年来,由于企业对ERP系统的投资越来越大,而且ERP对于企业的重要性也越来越被人们所认识到,与ERP有关的课题成为学术界的研究热点。许多研究表明,ERP的实施战略对于ERP实施的最终成败有着显著的影响。然而,已有文献却未曾对ERP实施战略开展过深入研究。本文通过案例研究方法,对"渐进式"这一非常重要的ERP实施战略进行了详细的分析。通过对案例公司的几位高层管理者的深入访谈,本文发现,在企业实施ERP系统的各个阶段,采用渐进式实施战略的动机包括经济压力、消化压力、技术准备、规避失败。此外,本文还归纳了当采用渐进式ERP实施战略时,会促进企业获得ERP实施成功的三个必要条件,分别是与ERP供应商的长期合作伙伴关系、有能力的并且持续的IT推动者、稳定的内部实施团队。基于这些研究发现,本文提出了一系列研究命题及一个关于渐进式ERP实施战略的理论模型。文章的最后还对本研究的理论和实践方面贡献进行了讨论。

The growing cost of ERP systems and their importance to organizations have made the implementation strategy increasingly critical.In this study,we discuss in detail an implementation strategy,the snowball ERP implementation strategy,based on an exploratory case study.Interviews with managers at all levels in a company in China reveal that motivations for the company to adopt the snowball strategy include financial pressure,assimilation pressure,technical readiness,and fear of failure.Further,we discuss three essential facilitating factors associated with the snowball strategy that impact the ERP implementation and assimilation successes,including longterm partnership with ERP vendor,strong IT champion,and the steady implementation team.Based on these findings,we propose a theoretical model on the snowball implementation strategy.Theoretical contributions and managerial implications are discussed.