伦敦设计博物馆形象包装策略研究

Research on the Strategy of London Design Museum Image Packaging

针对文化产品同质现象严重、信息海量呈现,以及专业机构形象包装不成功带来的社会识别度不高等问题,以案例分析法进行专业研究。立足现代传播学、设计学、广告学等理论,通过对伦敦设计博物馆成功的形象包装策略的分析论证,寻求到了一种切实有效、可复制的形象包装途径。为更多尚处于此困境中的社会小众专业机构的社会形象确立找到理论依据与实操模版。

In view of the problems that cultural products are increasingly being marginalized with the growing homogenization,the flooding influx of a great deal of information and not a high degree of social recognition because of the unsuccessful image packaging of professional corporate,it used the method of case analysis in professional research.Based on modern communication,design,advertising and other theories,through analysis and demonstration of the success of the London Design Museum image packaging strategy,it sought a practical,effective,replicable pathway of image packaging.To find theoretical basis and the practical operation of the template for the social image building of more social small minority professional institutions who are still in this predicament.