论传统民俗文化元素在现代包装设计中的应用

On the Application of Traditional Folk Cultural Elements in the Modern Packaging Design

从包装设计的商品属性、传播属性和文化属性出发,论述了传统民俗文化元素在包装设计中的重要地位和作用,提出了民俗文化元素在现代包装设计中的合理运用,可以增强设计作品的民族性、文化性和艺术性。在此基础上,通过实例探讨了如何在二者之间寻找最佳契合点,更加完美地诠释和传达包装独特的属性与品质。

Based on the perspective of package-design′s product attributes,propagation properties and cultural attributes,it discussed the important role and application of traditional folk cultural elements in the packaging design.It proposed the rational application of traditional folk cultural elements in the modern packaging design,which could reinforce the ethnic,cultural and artistic property of design works.Based on it,it analyzed how to find the best fit point by taking examples,to completely explain and convey the unique attributes and quality.