摘要
介绍了字体的历史演变过程。提出了在包装设计中字体的设计应跟产品的定位相符,要遵循协调、美感、创新的原则。论述了字体设计在包装设计中的作用:即字体是传达信息的重要符号;能增加产品美感和感染力;能提升产品品位;表达不同商品品牌的定位。
It introduced the historical evolution of the font,put forward in the packaging design of the font design should accord with the positioning of the product,should follow the principle of innovation,coordination,beauty.And it discussed the font design in the packaging design of role,that the font was an important symbol to convey information;products could increase the beauty and appeal;could improve product quality;font design could express the brand positioning of the different commodities.
出处
《包装工程》
CAS
CSCD
北大核心
2012年第18期118-120,131,共4页
Packaging Engineering
关键词
文字
包装
字体设计
text
packaging
font design
