网络传播与国家对外形象的构建

Cyber Communication and National External Image-building

对外形象建设是国家软实力建设的重要组成部分,随着中国逐步崛起为世界性强国,我国亟需建设良好的外部国家形象。虽然当前我国对外形象建设中面临着诸多问题,但是随着互联网技术的发展和壮大,网络媒体凭借其独特优势已经成为国家对外形象构建的重要平台和渠道。面对这一机遇我国应该善于使用网络传播方式,积极开展网络外交,在国际上塑造与我国的硬实力相当的国家形象。

The external image-building is one of the important constituents in the construction of soft power for a state. It is urgent for China to build up a good external image in the world along with its gradual rise as a world-class power. In spite of many problems in our country＇s current external image-building, the cyber media with its unique superiority has become a central platform and channel for the national external image-building based on the development and strengthening of the Inter- net technology. Given this opportunity China should try to use well the cyber communication to implement cyber diplomacy positively and shape a national image in accordance with China＇s hard power in the international community.