巴黎户外广告的规划与设置管理研究

Research on the Outdoor Advertising Planning and Setting Management of Paris

本文主要探讨巴黎户外广告规划和管理的综合体系。通过对法国国家户外广告法规框架内的巴黎地方户外广告法规、巴黎市规划部门的审批和巡查工作、政府与大型广告公司的合作和授权、行会和协会在整个管理体系中的制衡作用以及户外广告政府调研和修改过程的分析,总结出巴黎户外广告规划和管理体系中值得我们思考和加以借鉴的若干方面。

This paper talks about the compositional system of the outdoor advertising planning and management of Paris. The analysis is composed by five parts ： the code of outdoor advertising of Paris in the framework of outdoor advertising regulation in France, the examination and patrol of the planning department of Paris, the corporation and authorization between government and big advertising companies, the corporation and association＇ s function of keeping balance in the whole manage system and the process of the investigate and modification for outdoor advertising by the government. By the analysis, the paper hopes to conclude something worthy of thinking and learning in the outdoor advertising planning and managing system of Paris.