摘要
贵阳近几年的发展迅速,城市竞争力有所提升,但与发达城市相比还有较大的差距,国务院2012年2号文件发布给贵阳的发展带来了前所未有的契机。文章从营销的角度出发,提出从生态、文化、旅游和事件四个方面进行有效的城市营销,有助于构建贵阳城市品牌,增强城市品牌竞争力。
Much progress has been made in Guiyang＇ s economy over the past years, yet it still lags behind many cities in China. It is argued that Guiyang can be developed fast based on its ecological, cultural, tourist and event resources. In this way Guiyang city brand can be enhanced as well.
基金
贵州民族大学科研基金资助项目[编号:2012JS]
关键词
贵阳
城市品牌
城市营销
Guiyang
city brand
city marketing
