科技馆产品分类及其供给、营销初探

A Research on the Classification, Supply and Marketing Strategies of Science and Technology Museum Products

为厘清科技馆公益性与经营性的关系,需要对科技馆经营的核心内容——科技馆产品加以研究探析;基于公共产品理论与营销理论的视角,根据与科普展教关联的疏密程度,将科技馆产品划分为核心层、外围层、相关层三类;进而探讨了科技馆产品的供给、营销策略。

It is necessary to investigate what science and technology museum products are in order to clarify the relationship between public welfare and profit of science and technology museum. Based on the theories of public goods and marketing, this paper classifies science and technology museum products into three types, i.e. the core layer, the outer layer and the relevant layer according to the relationship between products and science popularization. Then strategies of supply and marketing are discussed as well.