旅游管理专业校园文化建设中的品牌构筑探析

THE BRAND BUILDING IN THE CONSTRUCTION OF CAMPUS CULTURE IN TOUYSIM MANAGEMENT MAJOR

校园品牌与校园文化品牌是旅游管理专业校园文化品牌建设关键问题。黄山学院旅游学院旅游管理国家级特色专业,突出办学理念,打造品牌文化;以课程为突破口,注重实践教学体系;校企合作,将企业文化引入到校园文化中来;通过校园识别形象建设,建立校园品牌。

This article from the brand and the brand connotation of campus culture. Analysis the problems of tourism management major in the construction of campus culture brand.This article take the national characteristic specialty in Huangshan University Institute of tourism as an example, creating the brand culture from the outstanding idea of Huangshan University tourism college;The curriculum as a breakthrough, pay attention to the practice teaching system; The schoolenterprise cooperation, will be introduced to the enterprise culture in campus; Through the campus recognition image construction, establish a brand of campus, to introduce the strategy of the brand building of tourism college campus culture.