国有饭店网络营销的瓶颈及突破

Study on the Bottlenecks of State-owned Hotels in Network Marketing Area

在电子商务日益普及的今天,网络营销已经成为各大小企业不可忽视的关键竞争领域;而一向被冠于体制繁琐、行动不灵便的国有企业在讲求速度与创新的网络营销领域中究竟存在哪些瓶颈,而这些瓶颈又该如何突破?本文通过构建企业分级层面诊断模型,分别从体制、企业理念、管理制度、技术等四个层面对国有饭店网络营销领域的瓶颈进行全面而系统的诊断,并提出相应层面的对策.

Network marketing has become a key competitive market for all kinds of companies in this e-commerce era. State-owned enterprises have always been recognized as inflexible and slow, then how can these state-owned hotels survive in the area of network marketing Where are the bottlenecks？ How to break through these bottle- necks By constructing a diagnostic model of state-owned hotels which concludes 4 aspects including enterprise system,corporate value, management system and technology, this paper gives a comprehensive and systematic diagnosis to these questions.