中小城市公交视频的发展研究

A Study on the Development of Bus-videos In Small and Medium-sized Cities

经过多年的发展,公交视频已然成为城市生活的一部分。在公交车的封闭性空间里,公交视频的强迫传播受到了广告主的认可和青睐。然而,当大城市公交视频转身为公交电视的时候,中小城市的公交视频仍然在固步自封,徘徊不前,在他们那里赢利与服务仿佛是"鱼和熊掌"不可兼得。

After years of development, the bus video has become the part of the city life. Because of the sealing space in the bus, the bus video has got the forced attention and recognition and favor from the advertisers. However, the bus videos in small and medium- sized cities are standing still and refusing to make progress when the big city bus video has turned into the bus TV. They still regard the relations between profit and service as ＂the fish and bear＇s paw＂, do not have your cake and eat it.