微博中网络舆论的生成模式研究

The Study on the Generating Mode of Public Opinion in Microblog

任何一次传播技术的革新都会引发人类社会生活的重大变革。微博作为近几年来新兴的一种具有自媒体性质的传播媒介,因其强大的开放性、交互性、便捷性、包容性、草根性,在诞生不久就以强大的影响力风靡全球,深刻地影响到人们的社会生活。微博极大地解放了大众的话语权,代表了一种全新的个人表达方式,它不只是使传播环境发生了深刻变化,而且媒介与生俱来的舆论功能也使其本身日渐发展成为具有较大影响力的舆论阵地。加强对微博和微博舆论功能的研究,有利于正确把握引导微博中产生的网络舆论的规律和方法,对构建良好的社会舆论环境大有裨益。

Every technical innovation of communication can initiate significant transformation in the human life.Microblog,as a kind of rising mass media that shows typical characteristic of the ＂We Media＂,has soon swept the whole world and affected people′s social life with the properties of openness,interaction,convenience,inclusiveness and grass roots.Microblog enormously liberates populace′s power of discourse and represents a brand-new individual expression mode.Not only has it caused the profound change of the dissemination environment,but it has also developed into the position of public opinion which has great influence on the function of public opinion day by day.The enhancement of microblog research is propitious to the correct rules and methods in network public opinion and is of great benefit to constructs the good public opinion environment.