高校网络舆情引导与管理探析

Network public opinion guidance and management in university

由于高校和大学生自身的特性,加上当前经济社会发展过程中面临的一些矛盾和敏感因素,极易引起网络舆情。如何看待和认识高校网络舆情,高校网络舆情相对于一般网络舆情有什么样的特殊性,对于当前高校网络舆情引导和管理中存在的一些问题如何看待和解决,笔者结合工作实际和文献研究进行了一些探讨。

Because of college students ＇ own characteristics and some contradictions and sensitive factors in current eco- nomic and social development, it is easy to form the network public opinion. Combining with practical work and document research, the author analyzed problems such as the evaluation of college network public opinion, the specific characteris- tics of college network public opinion that is different from the general public opinion, and how to look at and solve some existing problems in current management and guidance of college network public opinion.